When will sustainable and impact investing become the norm? Seb Beloe discusses the idea of an “Overton Window”, the range of ideas tolerated in public discourse. Is there an opportunity for sustainable investing to just be accepted as normal, rather than an alternative way to invest, as it arguably was considered even a year ago? Good With Money’s article, written by Rebecca O’Connor, also analyses the evolution of impact reporting and measurement in response to the launch of WHEB’s latest ground-breaking Impact Report.
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