Skip to main content
News Announcement

The Good Guide to Avoiding Greenwash

good guide greenwash 865x588 v3
  • Guide explains tough new rules to stop greenwashing in finance
  • Consumers empowered to make genuinely green choices with their money
  • Foreword by Julia Dreblow, Vice Chair of the FCA’s Advisers’ Sustainability Group
  • Expert commentary from sustainable finance specialists Triodos Bank, EQ Investors, WHEB Asset Management, Ethex and Energise Africa

 

Download the guide here

The UK’s leading ethical money site Good With Money today launches  a new guide to help financial consumers understand upcoming rules aimed at stamping out greenwash.

The Good Guide to Avoiding Greenwash explains the raft of measures being introduced this year by the UK’s financial watchdog, the Financial Conduct Authority (FCA).

It covers the three main incoming rules, and how consumers can use them to make informed choices about which financial providers and products best align with their needs AND ethical values.

Julia Dreblow, Vice Chair of the FCA’s industry-led Advisers’ Sustainability Group said: “Most of us are now well aware of the potentially existential risks presented by climate change and the damage we have caused to nature - and care about the interconnected social challenges, too.

“But while many people have worked out that big businesses are all too often part of the problem, far fewer equate these with their own pensions, ISAs and bank accounts - unless, of course, they’re reading a publication such as this!”

Lori Campbell, Editor of Good With Money, added: “While public desire to get behind finance that does good in the world has grown at speed, its ability to drive these important changes is being held back by the simultaneous rise of ‘greenwashing’.

“This is where financial providers mislead well-intentioned customers by making inflated claims about the sustainability credentials of their products.

“This year, the FCA is bringing in tough new rules that aim to crack down on greenwashing and give consumers the confidence to put their money to work for positive change.

“While the rules themselves are crucial, it’s equally important that people looking to invest (or use any financial product) sustainably understand what they mean and how to use them. That’s why we created this guide.”

The guide includes expert articles from sustainable finance specialists:

  • Triodos Bank: Sorting the truth from the greenwash
  • EQ Investors: Clamping down on greenwashing
  • WHEB Asset Management: The exciting potential of the ‘Impact’ label
  • Ethex/Energise Africa: Why direct investing = transparent impact


Dreblow concluded: “The new rules are setting foundations from which we hope to improve trust in sustainable financial products, and facilitate greater investment into assets that can help solve problems, and build - sometimes literally - a cleaner, safer future.”

Download the guide here

Important Notices

Risks include: the price of shares (“Shares”) in FP WHEB Sustainability Impact Fund, WHEB Sustainable Impact Fund or WHEB Environmental Impact Fund may increase or decrease and you may not get back the amount originally invested, for reasons including adverse market and foreign exchange rate movements. Past performance does not predict future returns. The Fund invests in equities and is exposed to price fluctuations in the equity markets, and focuses on investments in mid-sized companies in certain sectors so its performance may not correlate closely with the MSCI World Index (the benchmark). For full risks, please see fund prospectus on www.whebgroup.com

General

This information, its contents and any related communication (altogether, the “Information”) is issued by WHEB Asset Management LLP (“WHEB Asset Management”). It is intended for information purposes only and does not constitute or form part of any offer or invitation to buy or sell any security including any shares in the FP WHEB Sustainability Impact Fund or WHEB Sustainable Impact Fund, including in the United States. It should not be relied upon to make an investment decision in relation to Shares in the FP WHEB Sustainability Impact Fund or WHEB Sustainable Impact Fund or otherwise; any such investment decision should be made only on the basis of the Fund scheme documents and appropriate professional advice. This Information does not constitute advice of any kind, investment research or a research recommendation, is in summary form and is subject to change without notice. The performance shown does not take account of any commissions and costs charged when subscribing to and redeeming shares. WHEB Asset Management has exercised reasonable care in preparing this Information including using reliable sources, however, makes no representation or warranty relating to its accuracy, reliability or completeness or whether any future event may or may not occur. This Information is only made available to recipients who may lawfully receive it in accordance with applicable laws, regulations and rules and binding guidance of regulators. WHEB Asset Management LLP is registered in England and Wales with number OC 341489 and has its registered office at 7 Cavendish Square, London, W1G 0PE. WHEB Asset Management LLP is authorised and regulated by the Financial Conduct Authority with Firm Reference Number 496413.

FP WHEB Sustainability Impact Fund

FundRock Partners Limited (formerly Fund Partners Limited) is the Authorised Corporate Director of the Fund and is authorised and regulated by the Financial Conduct Authority with Firm Reference Number 469278 and has its registered office at 6th Floor Bastion House, 140 London Wall, London, EC2Y 5DN. The state of the origin of the Fund is England and Wales. The Representative in Switzerland is ACOLIN Fund Services AG, Leutschenbachstrasse 50, CH-8050 Zurich, whilst the Paying Agent is NPB Neue Privat Bank AG, Limmatquai 1/am Bellevue, P.O. Box, 8024 Zurich . The relevant documents such as the prospectus, the key investor information document (KIIDs), the Articles of Association as well as the annual and semi-annual reports may be obtained free of charge from the Representative in Switzerland.

WHEB Sustainable Impact Fund

The Manager of the Fund is FundRock Management Company S.A., authorised and regulated by the Luxembourg regulator to act as UCITS management company and has its registered office at 33, rue de Gasperich, L-5826 Hesperange, Grand-Duchy of Luxembourg. The Representative in Switzerland is ACOLIN Fund Services AG, Leutschenbachstrasse 50, CH-8050 Zurich, whilst the Paying Agent is NPB Neue Privat Bank AG, Limmatquai 1/am Bellevue, P.O. Box, 8024 Zurich. The relevant documents such as the prospectus, the key investor information document (KIIDs), the Articles of Association as well as the annual and semi-annual reports may be obtained free of charge from the representative in Switzerland. The state of the origin of the Fund is Ireland. The Fund is registered for distribution to professional investors in Austria, France, Germany, Italy, Luxembourg, Norway, Singapore, Sweden and the United Kingdom, and is registered for offering to retail investors in Switzerland, Denmark and the Netherlands. The Fund is also available for professional investors in Belgium and Hong Kong. It is not available to investors domiciled in the United States.

WHEB Environmental Impact Fund

The Manager of the Fund is FundRock Management Company S.A., authorised and regulated by the Luxembourg regulator to act as UCITS management company and has its registered office at 33, rue de Gasperich, L-5826 Hesperange, Grand-Duchy of Luxembourg. The Fund is registered for distribution to professional investors in the United Kingdom. It is not available to investors domiciled in the United States.

The MSCI information may only be used for your internal use, may not be reproduced or re-dissseminated in any form and may not be used as a basis for or a component of any financial instruments or products or indices. None of the MSCI information is intended to constitute investment advice or a recommendation to make (or refrain from making) any kind of investment decision and may not be relied on as such. Historical data and analysis should not be taken as an indication or guarantee of any future performance analysis, forecast or prediction. The MSCI information is provided on an “as is” basis and the user of this information assumes the entire risk of any use made of this information. MSCI, each of its affiliates and each other person involved in or related to compiling, computing or creating any MSCI information (collectively, the “MSCI Parties”) expressly disclaims all warranties (including, without limitation, any warranties of originality, accuracy, completeness, timeliness, non-infringement, merchantability and fitness for a particular purpose) with respect to this information. Without limiting any of the foregoing, in no event shall any MSCI Party have any liability for any direct, indirect, special, incidental, punitive, consequential (including, without limitation, lost profits) or any other damages (www.msci.com).

Join our mailing list

Sign up below for regular email updates about our funds, our impact, our events.
{{ errors[0] }}
{{ errors[0] }}
{{ errors[0] }}
{{ errors[0] }}
{{ errors[0] }}
{{ errors[0] }}
Authorised and regulated by the Financial Conduct Authority Copyright 2025© WHEB. All rights reserved Made by Thursday